Smart Campaigns with complete transparency.

Campaign setup and bidding, handled for you — with full visibility into every decision.

Apply for Alpha Access →
Limited to the first 100 advertisers · Get up to $1,000 in ad credits
*Ad credits subject to terms and approval.
Ad Set creation
Budget distribution
Creative selection
Ad creation
Bidding optimization

Smart Campaigns with complete transparency

Automate setup and bidding with full visibility at every step, delivering simplified management, actionable insights, and clear, performance-driven results for your campaigns.

The same campaign, built two ways

Stage by stage, compare what you configure yourself with what Smart Campaigns can automate.

✓ SETUP STAGE
Manual
✦ Smart Campaigns
◎
ObjectiveWhat you're optimising for
You set it
You set it
$
BudgetDaily or lifetime cap
You set it
You set it
✎
CreativeVideo, image, poster
You set it
You set it
▯
PlacementsPlatform and ad formats
You set it
✓Automatic
♟
TargetingLocation, age, interests, device
You set it
✓Automatic
□
ScheduleStart, end, dayparting
You set it
✓Automatic
◆
BiddingBid type, target CPA, caps
You set it
✓Automatic
▣
Ad buildsName, format, title, upload
↻Once per ad
✓Automatic
Setup steps you manage i
8+
3

✦ Step counts reflect this example setup. Manual includes 8+ setup stages you manage, while Smart Campaigns keeps 3 core inputs in your hands.

What you do takes three steps

Everything in the list above is handled for you. Here's the part that stays in your hands.

01

Tell us your goal

Pick an objective and set the budget you're comfortable with. No bid tables to fill in, no ad sets to build by hand.

02

Launch

Review the setup Smart Campaigns proposes, adjust anything you want to keep control over, and go live.

03

Read the insights

Check what the campaign learned about your audience and creative, and feed that back into the rest of your marketing.

Automated, but never a black box

Plenty of tools will optimize your campaign and tell you nothing about how. Smart Campaigns is built the other way round.

Campaign insights Live
Where budget wentVisible
Who you reachedVisible
Which creative wonVisible
01

See every decision

Follow how budget moved between ad sets, placements, and creative — not just the total spent at the end of the week.

02

Learn who's responding

Audience findings are yours to keep and reuse, whether or not the next campaign runs on NewsBreak.

03

Step back in whenever

Automation runs inside the limits you set. Adjust budget, pause, or take manual control at any point.

Smart Campaigns FAQ

What does Smart Campaigns automate?
Ad set creation, budget distribution, creative selection, ad creation, and bidding optimization. You set the objective and the budget; the rest of the setup is built and tuned for you.
Do I still control my budget and targeting?
Yes. You set the objective, the overall budget, and any constraints that matter to you. Smart Campaigns works within those limits, and you can adjust or pause at any time.
How is this different from other automated campaign tools?
Transparency. You can see how budget moved between placements and creative, and which audiences responded — rather than only seeing the total spent at the end of the week.
Can I still build campaigns manually?
Yes. Smart Campaigns sits alongside the standard campaign setup in Ad Manager rather than replacing it, so you can keep running both.
Who is Smart Campaigns a good fit for?
Advertisers who want to spend less time on manual setup and bid management, and teams who want clearer insight into what's driving results across NewsBreak's local news audience.

Be among the first to try Smart Campaigns.

Fill out a short application form to join the NewsBreak Smart Campaign Alpha program.

Apply for Alpha Access →
Limited to the first 100 advertisers · Get up to $1,000 in ad credits
*Ad credits subject to terms and approval.